A little background…

VR was being embraced by the gaming world, but the majority of the enterprise world could see no need or merit to invest in it.

The truth was, that it can help train staff for potentially dangerous scenarios from the safety of an office, make teams from around the world feel closer together in a heartbeat, and bring designs to life in minutes. As Meta was leading the way in VR and mixed reality, they needed to take this message to the business world. 

My role as Creative Director saw me guide AMV BDDO on the strategy and final execution, along with managing many Meta product stakeholders. 

Agency: AMV BDDO.

Directed by Martin Krejci at Mermen

CGI by Coffee and TV