I'm a hands-on strategic Creative Director with over
25 years of consumer and B2B experience in some of London's top agencies.
While I'm a Writer at heart, I visualise my work with Midjourney, Photoshop and Figma.
Whether I'm working on my own, in a team, or leading an agency,
I'll always strive to shake up the status quo with big, distinctive, and simple ideas.
Please feel free to explore my site.
I could tell you which piece of work has won which award, but today you’re the judge.
Below you'll also find some kind words, from some very talented people I have worked with,
a few more details of my experience, and last but not least, ways to get in touch.
"Ian is a naturally gifted writer. He gets the craft aspect of making sentences beautiful and copy flow. He's to the point without being brusque; and evocative without being flowery.
Like many of the best copywriters, Ian thinks visually too and his focus is always on the idea before the execution which ensures many of his ideas easily translate into campaigns. He's great with creative teams, fair but firm, and great at keeping it cool and dealing with the less creative thinkers, in the form of other agency personnel and presenting to clients."
David Harris, ECD | Deloitte
"Having worked with Ian for over two years at Meta within an unstructured environment, I can only say what a great asset he is to a creative department. He is the best of both worlds – a solo creative, able to operate at CD level, but still thrives at being hands on.
He can smash punchy and insightful copy lines like a machine gun that nails the idea. And follow through to complement with initial/rough art direction references to quickly get buy in. He doesn't discriminate, he cares about the emails just as much as he does the TV scripts.
Beyond craft, Ian is a great culture builder, just a really pleasant guy to have around!
Get him in and you won't be sorry."
Helin Kotan, ECD | Meta
"Occasionally, you meet people who just get it. Life, that is, and what makes people tick. Ian is one of those rare creatives who's brilliant with words, understands the people he's writing for and knows how to connect with them. He's a strong strategic and conceptual thinker who's worked across just about every media platform, so he's just as at home writing a Twitter campaign as a TV ad. He's great with clients, has led pitches and projects, mentored teams and, because he gets it, so do they. Seriously, you can't ask for much more from a creative, can you?"
Jon Canning, ECD | PSONA
Meta
BBH
HHCL
AnalogFolk
Doner
gyro:
PSONA
Elvis
VCCP