A little background…

The advertising agency, HHCL/Red Cell, liked to do most things differently, and that included searching for new business leads.

The ‘What if’ book was a chance for it to show off, to show its creative firepower, whilst also communicating the serious issue of what the agency could do for any potential new client.

Printed in a book form, and sent to top marketing managers it was well received. Even by D&AD (D&AD in book for Graphic Design, Illustration and Direct).

Art directed by Mark Dickens.