A little background…
BP gets a lot of bad PR, so when they needed to shout about the support they provide to the Paralympic world, I helped develop a long-term strategy.
The first film in the series clocked up 86 million views in just 10 weeks even though it only appeared on social media. In 2016 I scripted and helped make three more films in the campaign.
Directed by Stewart Sugg & Richard Crombie via PSONA films.
CGI by Darkside Studios
