A little background…

Two very different campaigns for American Express.

The posters tackled the prejudice that American Express was only accepted in big shops and businesses all over the world.

The DM pack was designed to get the sales team a face-to-face meeting and convince Finance Directors to use American Express for their business flights.

The sales team were so confident of the offer they said they just needed a 5 minute chat to convert a sale. To secure that 5 minute meeting we decided to send potential new customers a drone. Then if they agreed to the meeting, the American Express sales team would deliver the remote control for the drone with a short sales pitch.