A little background…

Meta were investing a lot in the metaverse, they even changed their name to reflect it. It was a big gamble so they needed people, and more importantly, businesses, to jump in and get involved.

The problem was they only wanted to dip a small toe in. It all looked scary to them. To combat this we wrote a social campaign that invited the audience in by sparking conversations in a safe place. Our 'Lets talk about the Future of work' filled social feeds with a very clear message that the only stupid questions about the future of work, are the ones you don't ask.

It not only kick started conversations and gave answers to the questions on everyone's minds, it gave the sales team leads.