A little background…

In 2008 a bus driver in Wales was distracted by unruly school children for long enough to crash his bus and tragically kill a young child.

The Welsh Assembly Government (COI) immediately briefed us to develop a film and print campaign to persuade school children to behave on their way to and from school.

Rather than be heavy handed with our message we simply asked ‘would you like to travel next to you?’

TV Directed by Pat Holden.

Print shot by Steuart Graham.