A little background…

Workplace is the business tool from Meta.

The problem was, unlike its competitors it wasn’t born in the enterprise world, and therefore businesses didn’t really consider it over Microsoft or Slack.

The truth was because Workplace is built with Facebook technology, it’s actually really easy to use, helping workers work together in new ways, and making even largest corporations feel more personal.

Created in-house, this multi-media campaign exceeded benchmarks and set a new standard for brand marketing within the org: 

236m impressions 

162k site visits 

55% video completion rate 

57% uplift in brand consideration 

Stills shot by Richard Pullar.

Film directed by Conkerco.