A little background…

While Invisalign is still a new name in the UK and Europe, it’s a household name in America for straightening teeth. The print campaign below was developed for that audience, to remind them what Invisalign do, while making them, well, smile.

While in the UK, Invisalign are regarded as a cosmetic procedure, so restricted to what they can say, and where they can advertise. I wrote and produced sponsorship idents that appeared across Europe.

Directed by Phil Taylor.