A little background…

Oki printers use an LED technique so they can also print the colour white. It means they deliver a more vibrant and accurate colour than other forms of office printers.

Using the science of colour theory and optical illusions the campaign created images that were literally ‘Alive with colour’ and although static, looked as if they were moving to dramatise how even small businesses could benefit from buying an Oki printer.

Illustrated by Kiki Ljung (Folio)