A little background…

In 2020, the world's workforce was ordered to work from home. As we emerged from the pandemic in 2022 the return to office was being encouraged, giving birth to the phrase 'hybrid working.'

The problem was Workplace, the business tool from Facebook (now Meta) had sold itself as the solution to connecting home workers.

They now needed to show that the tools were just as relevant wherever workers were working.

I created the 'untangle work' strategy and campaign that went live across organic and paid social, a dedicated landing page, plus brochures and internal comms.