A little background…

London Pride needed to attract new younger ale drinkers without alienating its loyal older fan-base.

We approached James May, that jolly nice chap off the telly, who also lives within ‘smelling’ distance of the famous Chiswick brewery. He agreed to be their spokesman, and we developed a campaign that included TV, digital, print and in-pub executions.

The campaign was an instant hit, grabbing headlines and helping sales rise by 4% to £121 million in the first 6 months.

TV Directed by John Hardwick.

Poster and Cab shot by Dan Burn-Forti.